Photo Eric Morley, Carolina Timber Works
Currently I have no public DIY Brand Camps scheduled. Bespoke and conference offerings are described at the bottom of this page.
Learn how to identify and attract the clients, donors and team members who want and need what you do best.
Are you tired of that nagging sense that there are ideal clients in your market who simply don’t know that you exist? That inner-belief that if they did know about you they would be very pleased and very satisfied clients?
Good news. There are simple, learnable techniques to identify your best-fit audiences, to understand who they are and why they care about you. And there are straightforward ways to translate this understanding into a positioning and messaging strategy that will help you to get noticed and understood by more of these important people.
Photos by Eric Morley, Maureen Bridget and Matthew Cavanaugh
A retreat for learning
The DIY Brand Camp is a working retreat away from the distractions of the daily grind. In one super-condensed day, I will show you the tools and processes that I’ve been using for more than 30 years to help hundreds of companies and organizations understand and utilize their own potential.
In a dynamic mash-up of classroom teaching, breakout groups, and personal check-ins, we’ll start at the beginning: How do you help? Why do you exist? How will the world be different when you are successful?
Such fundamental alignment is the basis of the two rails of true organizational growth: an open and honest dialog among your team and all of your external stakeholders.
The format is hands-on. Come prepared to work on your own brand. Come with a list of problems you want to solve.
Three ways to discover, review or refresh your brand.
Conference Workshop
I’ve delivered this 90-minute workshop at conferences and trade shows cost-to-coast. It’s an overview of what a brand is, why it matters and how you find it. People tell me that this session demystifies something they knew they should know but didn’t know how to learn.
Trade or Membership Group Retreat
Groups with common interests get a lot of benefit from exploring their mission, vision and purpose together. People who serve similar audiences have a lot to share with each other about how best to reach and communicate with those audiences.
Company or Organizational Check-In
When your people speak in a shared voice your organization sounds like a choir. Learning to sing from the same songbook might be one of the most effective team building and communications efforts you can make. One or two days together can pay off for years.
Photo Eric Morley, Carolina Timber Works